2019 Print Trends: More Raised UV & Foil

Why Printers are Selling More Raised UV & Raised Foil

Raised UV & Raised Foil printing saw a significant rise in popularity in 2018, and 2019 should be no different. Digital inkjet printing is spearheading industry-wide trends that are worth noting.

Are you currently offering Raised UV or Raised Foil as part of your print repertoire?

Below are 4 reasons to consider adding them.

1. Unique & Innovative Technology

Raised UV and Raised Foil are new, exciting, and provide a cost-efficient & unique aesthetic to business cards, presentation folders, postcards, and more. This technology allows you to differentiate yourself from competitors by offering prospective clients premium off-line coatings.

Rather than trying to promote exceptional customer service, faster turnaround time, or anything else another competitor could offer, stay one step ahead and partner with PFI to provide advanced finishing embellishments to your clients.

2. Stunning Artwork Possibilites

Raised UV & Raised Foil create memorable tactile experiences on presentation folders, business cards, post cards, and other printed items. Typically, Raised UV is added like other spot coatings to logos, images, or anything else that a brand would like to highlight on its marketing materials.

It’s capable of very fine lines and detail, and achieves perfect registration by using image-recognition technology where 4 cameras take a picture of every sheet to adjust if needed.

Adding one of our Raised UV textures is an easy way to incorporate this print embellishment into your design. Raised UV textures produce amazing print results, and create a natural spotlight for important design elements. Add Raised Foil over the top of the texture as a way to further highlight your logo or other important text – the possibilities are endless!

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3. Affordable for Short Runs

Raised UV & Raised Foil both are digital print processes which allow for significant cost savings on short run print projects. These processes do not require any screens or dies to be created, and require minimal set-up time. Together, this allows for significant cost savings when compared to traditional finishing methods.

4. Variable Data Capability

Historically, printing variable data has been extremely expensive and painstaking – not to mention variable data with foil. Traditional die costs and set up time with variable data foil is too expensive to even consider. Our Scodix Ultra Pro has allowed us to print custom variable data foil postcards, business cards, presentation folders, and more.

Raised Foil not only gives a metallic shine to printed products, its variable data capability can make targeted customer names stand out above other design elements, giving targeted consumers even more reason to pay attention to the promotional product.

Variable Data Foil is a great marketing tool for direct mail campaigns, postcards, greeting cards, invitations, presentation products, and much more. Having custom names specific to the client that is receiving printed materials is a huge advantage over generic marketing products. Consumers are more likely to pay attention to products that have their name printed on the materials than not.

Whether you’re a commercial printer, marketing / design firm, print broker, promotional product specialist, or a print reseller, being able to offer Raised UV and Raised Foil as a part of your print repertoire gives you a competitive edge. These specialty finishes enhance traditional print design, and allow for complete customization – your clients can customize their print with variable data and control over how light or dense these coatings come, making each print a truly unique product.

By choosing to partner with Presentation Folder Inc. as your wholesale manufacturer, you will be able to offer clients an impressive variety of printing techniques, aqueous coatings & laminations, and premium print embellishments including Raised UV and Raised Foil.

Variable Data with Raised Foil

Variable Data Foil is a great marketing tool for mail-outs, postcards, presentation products, and more. Having custom names specific to the client that is receiving printed materials is a huge advantage over generic marketing products. Consumers are more likely to pay attention to products that have their name printed on the materials than not. Historically, printing variable data has been extremely expensive and painstaking, not to mention variable data with foil. Tradtional die costs and set up time with variable data foil is too expensive to even consider. Luckily, our Scodix Ultra Pro has allowed us to print custom variable data foil postcards, business cards, presentation folders, and more, allowing us to offer more options for marketing optimization to clients.

Raised Foil not only gives a metallic shine to printed products, its variable data capability can make targeted customer names stand out above other design elements, giving targeted consumers even more reason to pay attention to the promotional product. Visit our website to request a custom quote on variable foil postcards today.

Raised Foil Variable Data Postcards — Variable Data Foil Postcards with Raised Foil

Digital Raised Foil Vs. Foil Stamp + Emboss

Foil Stamping + Embossing Vs. Digital Raised Foil: The Right Fit For you

In our most recent posts, we have been focusing on the innovative technology currently involved in the print industry, however, we don’t often walk through comparisons between traditional print methods and digital print methods. Each process is very different and achieves different tactile and visual effects on presentation folders, business cards, and more. This piece will focus on primary differences between foil stamping + embossing and digital printed raised foil coating. Both are finishing processes implemented to highlight design areas, most commonly logos and branding. Read more to learn about key differences between foil stamping + embossing and digital raised foil coating. It is important to learn these differences in order to determine which process will best fit your marketing materials and brand identity.

Foil Stamp and Embossing Presentation Pocket Folders — Foil Stamp Folders on Greenbrier Linen with Copper Foil Stamping

Traditional foil stamping + embossing has a classic look and feel and can add personal touch to any custom presentation folder. Most commonly, we see traditional foil stamping + embossing utilized on our in-house dark linen stocks, as we don’t recommend printing ink colors on those stocks. Foil stamping on dark linen stock is a simple and affordable way to showcase your brand, as the metallic shine of the foil contrasts with the matte weave of the linen. These pocket folders are great for office organization, presentations, and report covers. They can be used in a variety of fields including: accounting, real estate, legal, banking, medical, and more.

Light Linen Folder with Gold Foil Stamping — Light Linen Pocket Folder with Blue Ink and Gold Foil Stamping

Foil stamping and embossing on presentation folders does come with certain limitations we would like to mention here as well. The larger the area the more expensive the die will cost, as well as the set up time to ensure perfect registration. It will also have a longer production time to account for ordering and acquiring the die for the folder design. Moreover, embossing can only push up into the stock so far so not to compromise it, as well as leaving an indent on the back side of the paper. When a folder has embossing on the front cover, you can see the impression on the other side when you open the folder.

Embossing must be done on high quality paper, which can be an additional cost. Because the set up time and die costs are generally one-time costs, ordering these pocket folders in large quantities makes the price per unit decrease significantly, and becomes an affordable and customizable option. Ordering tax folders, report covers, or other folders on dark linen stock with foil stamping + embossing in short quantities, however, might not be the most cost effective option for you and your clients.

Soft Touch Smudge Proof Lamination with Digital Raised Foil — Black Folder with Digital Raised Gold Foil and Soft-Touch Lamination

For short orders looking to make high impact, we recommend implementing digital raised foil to complete your folder design. This metallic spot coating is printed with our Scodix® Sense press, and comes with a variety of customization options. We recommend that you use 10% coverage or less of the coating, and implement our capability of variable data and variable density options. This means that your client can have full control to customize their pocket folders to achieve a memorable tactile design that is completely unique to their brand. Raised foil folders are great for short runs because there is no extra cost for dies or set up times, and the effects can be breathtaking. Because there are no dies involved, the production time is much quicker. Moreover, raised foil can be incorporated on any kind of coated stock, and works well with printed ink colors. Raised foil is not pushed up into the stock in the way that foil + emboss is, rather it is a thick polymer UV coating with a foil layer over it. Because it does not compromise the integrity of the stock, raised foil can be applied to an array of coated stocks, allowing you to save money on paper cost if needed. This is a significant difference between embossing and raised foil coating, as embossing pushes into the back of the paper in order to achieve the raised look. Embossing produces a visible indent on the back of the sheet which converts to the inside of the folder or the back of a business card. Because Raised Foil is applied only to the front surface of the sheet, it will not make any indentations on the back of the stock, leaving the design of the inside of the folder clean and untouched. You can see an example of a business card with Foil Stamp and Embossing on the front and the indent on the back in the image below.

Foil Stamp + Emboss Business Card — Business Card with Foil Stamp + Emboss with Visible Indent on Back Side

While the overall differences of raised foil coating and traditional foil stamping + embossing are apparent, it is ultimately the aesthetic and tactile difference that matters in terms of brand identity and presentation products. Knowing the difference and having both to offer can help you fully promote a client’s brand. To see and feel the differences between these two metallic finishing options, request samples of both here!

Digital Raised Foil with Raised UV Folders — Raised UV + Raised Foil Folders

We at Presentation Folder Inc. are committed to serving your unique needs and look forward to working with you to continue building a better folder. We offer the following products online but can work with you to quote and print other presentation products.

Standard Catalog Items:

24 Hour Folders
Short Run Folder
Economy Stock Folders
Group A Stock Folders
Group B Stock Folders
4-Color Process Folders
Tri-Panel 4-Color Process Folders
Prestige Folders
Report Covers
Certificate Holders
Vertical Pocket 4-Color Folders
Hotel Key Holders
Disk Sleeves
4×9, 6×9 & Document Folders
Stitched Inserts for Folders
CD/DVD 4-Color Process Folders
Legal Size Folders
Escrow Jackets
Blank Folders

Custom Specialty Items:

Custom Pocket Folders
Custom Die-Cut Folders
Capacity Folders
Tabbed Folders
Slim Jim Folders
Self-Mailing Folders
Gift Certificate Folders
Hotel Key Folders
Straight-Line Gluing Boxes
Software Boxes
Software Sleeves
Media Packaging
Unique Die-Cut Paper Products

All About Postcards

Postcards

Postcards are a common advertising tool used by an array of corporations to get their name out there. They can be used to increase awareness for a cause, introduce a new product, or simply increase brand awareness. According to Marketing Profs, direct mail like postcards make consumers feel valued. Used in conjunction with digital marketing, postcards are extremely effective. We are proud to introduce postcards as a specialty product available for premium upgrades.

Specialty Premium Postcard — Raised Foil + Raised UV Postcard

Design:

We offer four-color printing on postcards available for one side or both sides. We recommend adding soft-touch lamination and raised spot UV or raised foil coating to upgrade to a premium postcard. These specialty finishing options will give the postcard a vibrant pop, while also creating memorable tactile effects. These effects are especially important because they will be the first way your customer’s consumer base interacts with their promotional product. Recently, we have printed some extremely memorable products that incorporated both raised spot UV and raised foil in the same design, leaving some of the raised gloss transparent and some metallic with a shine. These premium design options are great for your clients to personalize their brand.

Size:

We typically print postcards on the standard 4”x 6” or 5” x 7” size, however, we are able to accommodate any other dimensions or odd sizing needs your client may have.

Customization Options:

We are willing to print any custom size that would work for your client. Additionally, we are well-equipped with digital press technology, so printing variable data is simple and affordable, giving your client’s the opportunity to customize multiple facets of their postcard to their target consumer.

Postcards are an efficient, affordable, and unique marketing option for clients to increase their brand presence and introduce new products. With Presentation Folder Inc., your clients will be able to customize their products and create memorable advertisements for their consumer base. Upgrading to raised spot UV and raised foil coating will enhance postcards and take your client’s brands to the next level. Visit our website to request samples or place an order today!

Tag: raised foil