Variable Data Foil is a great marketing tool for mail-outs, postcards, presentation products, and more. Having custom names specific to the client that is receiving printed materials is a huge advantage over generic marketing products. Consumers are more likely to pay attention to products that have their name printed on the materials than not. Historically, printing variable data has been extremely expensive and painstaking, not to mention variable data with foil. Tradtional die costs and set up time with variable data foil is too expensive to even consider. Luckily, our Scodix Ultra Pro has allowed us to print custom variable data foil postcards, business cards, presentation folders, and more, allowing us to offer more options for marketing optimization to clients.
Raised Foil not only gives a metallic shine to printed products, its variable data capability can make targeted customer names stand out above other design elements, giving targeted consumers even more reason to pay attention to the promotional product. Visit our website to request a custom quote on variable foil postcards today.
Postcards are a common advertising tool used by an array of corporations to get their name out there. They can be used to increase awareness for a cause, introduce a new product, or simply increase brand awareness. According to Marketing Profs, direct mail like postcards make consumers feel valued. Used in conjunction with digital marketing, postcards are extremely effective. We are proud to introduce postcards as a specialty product available for premium upgrades.
We offer four-color printing on postcards available for one side or both sides. We recommend adding soft-touch lamination and raised spot UV or raised foil coating to upgrade to a premium postcard. These specialty finishing options will give the postcard a vibrant pop, while also creating memorable tactile effects. These effects are especially important because they will be the first way your customer’s consumer base interacts with their promotional product. Recently, we have printed some extremely memorable products that incorporated both raised spot UV and raised foil in the same design, leaving some of the raised gloss transparent and some metallic with a shine. These premium design options are great for your clients to personalize their brand.
We typically print postcards on the standard 4”x 6” or 5” x 7” size, however, we are able to accommodate any other dimensions or odd sizing needs your client may have.
We are willing to print any custom size that would work for your client. Additionally, we are well-equipped with digital press technology, so printing variable data is simple and affordable, giving your client’s the opportunity to customize multiple facets of their postcard to their target consumer.
Postcards are an efficient, affordable, and unique marketing option for clients to increase their brand presence and introduce new products. With Presentation Folder Inc., your clients will be able to customize their products and create memorable advertisements for their consumer base. Upgrading to raised spot UV and raised foil coating will enhance postcards and take your client’s brands to the next level. Visit our website to request samples or place an order today!